Since I began my role as Marketing Manager in June 2022, I’ve written and published over 140 blog posts for BOS Security. I collaborated with the sales and operations teams to brainstorm topics relevant to potential customers and showcase the results of our services. I researched blog topics by consulting industry experts, reading verified articles, and regularly checking for news and updates from security industry associations. I used SEO best practices to rank for targeted keywords and generate new leads through both organic and direct searches.
Below, I’ve linked four of the blogs I researched, wrote, and published for BOS Security.
“Private vs. Federal: Is the TSA Screening Partnership Program Right for Your Airport” is an SEO blog that targets keywords related to private airport security. This blog was recently cited and backlogged by CNN, Business Insider, and Newsweek.
In the What I Do Matters blog series, I interviewed external employees about the importance and influence of their work in the security industry. I wrote these blogs to promote employee retention and satisfaction.
Please see my Video Content for the recorded interviews.
I wrote “Cameras and Technologies Compatible with VirtuGuard™ Remote Monitoring” as an online educational resource for the sales team and prospective clients. I collaborated with the VP of Technology and the Director of Sales to produce this SEO-optimized blog.
“VirtuGuard™ vs. Remote Monitoring Competitors: How We Compare” is another pillar SEO-optimized blog to generate new leads and educate clients.
“BOS Security Officer Recognized for Lifesaving Efforts” was written to recognize an external employee for going above and beyond in their work and to educate the public about the emergency preparedness skills required to be a Security Officer.