After launching a new service at my current company, I began drafting and testing targeted drip email marketing campaigns in Apollo. In addition to writing emails, I created long-form sequences and compiled robust contact lists of industry decision-makers.
Newsletters
One of my responsibilities as Marketing Manager is to research, create, distribute, and track analytics for several monthly and bimonthly newsletters. Below are three examples of newsletters I managed over the years to boost employee loyalty, build brand awareness, and promote existing content and upcoming events.
Monthly Employee Newsletter
Each month, I created and distributed a newsletter to all internal and external employees within BOS Security. I included important news and announcements, recognized employee and company achievements, and more to grow employee loyalty and retention.
Bimonthly Industry Targeted Newsletters
One of the bimonthly niche newsletters I designed, sent, and tracked through Zoho Campaigns targeted technology integrator decision-makers. Each newsletter contained pertinent updates and information about BOS Security with the intention of securing new channel partners across the United States.
Webinar Invitation Email Blast
To promote a collaborative webinar with a partner company, Scylla, I produced and distributed an email blast to invite security industry leaders to register.