As Marketing Manager for BOS Security, I filmed, edited, published, and tracked videos and Shorts on YouTube. Before this position, I had no experience in video recording or editing. Since then, I’ve become confident in my ability to develop new skills and learn how to use new software or tools effectively.

The videos embedded below were edited with Adobe Premiere Pro and uploaded to YouTube. With guidance from the CEO and assistance from my colleagues and external employees, I produced videos to promote education, employee recruitment, and brand awareness.

Since beginning to post consistently on the BOS Security YouTube channel in August 2022, I’ve greatly increased subscribers, views, and impressions.

What I Do Matters

“What I Do Matters” is a video and blog series that explores the stories of security personnel, why they chose their career, and the impact their work has on local businesses and the community as a whole

VirtuGuard™ Greatest Hits

One division of BOS Security is VirtuGuard™ remote video monitoring or virtual guarding. Through surveillance cameras and other security devices and infrastructure, trained security personnel proactively monitor and respond to security incidents at commercial and residential properties. The YouTube Shorts embedded below are edited and captioned clips of real security incidents detected and resolved in the Command Center. The VirtuGuard™ Operations Manager exported surveillance footage, and I condensed it into short-form content to build brand awareness and generate engagement.

Education

Early in my time with BOS Security, I collaborated with colleagues to produce a video exploring the company’s training process for armed Security Officers. Many prospective clients and candidates had questions about the process of becoming an armed Security Officer, and this seeks to answer those questions.

For BOS Security, I created a range of setup and troubleshooting guides for the equipment and technology required for our services. I drafted clear and concise instruction sets that internal staff, other service providers, and clients could follow.

One of my responsibilities as Marketing Manager is to develop, post, and track social media content that aids employee recruitment, builds brand awareness, and generates leads. I used Canva to design content and have used both NetSocial and Sendible to schedule posts and track performance.

I managed the BOS Security social media channels on LinkedIn and Facebook. Below are examples of content I posted across all channels.

LinkedIn

Facebook

View the social media pages I manage:

• Facebook
• LinkedIn
• YouTube

I developed a range of digital and print sales materials for BOS Security, including case studies, whitepapers, rack cards, press releases, and more. Over almost four years, I produced and compiled a robust SharePoint page for the sales team to utilize, consisting of more than 30 whitepapers, 20 case studies, and over 20 print materials. I collaborated closely with the Sales Manager, VP of Technology, and CEO to create effective resources that educate clients and drive more contract signings.

Case Studies

Whitepapers

Press Release

Print

I wrote “Miss the Mirrors” while taking my first-ever creative writing class at the University of Georgia. In this short nonfiction story, I reflect on my experience growing up in the world of dance and the impact it still has on my body image.

About a year after writing “Miss The Mirrors” for class, I submitted the story for publication considerations through Stillpoint Literary Magazine, UGA’s undergraduate literary publication. The piece was accepted for publication and appeared in the 52nd volume of the print magazine in 2021.

During an advanced creative writing class at the University of Georgia, I drafted “Manuscripts” for an in-class workshop. I made a few suggested edits before submitting the story for publication consideration in the 52nd edition of Stillpoint Literary Magazine. It was published in 2021. “Manuscripts” is an honest reflection on family and ancestry.

After launching a new service at my current company, I began drafting and testing targeted drip email marketing campaigns in Apollo. In addition to writing emails, I created long-form sequences and compiled robust contact lists of industry decision-makers.

Newsletters

One of my responsibilities as Marketing Manager is to research, create, distribute, and track analytics for several monthly and bimonthly newsletters. Below are three examples of newsletters I managed over the years to boost employee loyalty, build brand awareness, and promote existing content and upcoming events.

Monthly Employee Newsletter

Bimonthly Industry Targeted Newsletters

Webinar Invitation Email Blast

I had the opportunity to complete digital copywriting projects for BOS Security. From webpage updates to writing SEO-optimized content, I gained familiarity and confidence in writing for lead generation, educational content, and employee retention.

Round The Clock 24/7 Website

Under the CEO’s guidance, I led a project to create a new website for a new service, telephone answering services. I arranged an agreement and collaborated with a freelance Web Designer to build the website. I created a wireframe of the website and drafted copy for each page. I completed this project within two months and continue to maintain the website.

VirtuGuard™ Home Page Updates

In the first quarter of 2026, I updated the VirtuGuard™ homepage to improve lead generation and to SEO-optimize the page for Google’s new algorithm and the use of generative AI for web searches.

Since I began my role as Marketing Manager in June 2022, I’ve written and published over 140 blog posts for BOS Security. I collaborated with the sales and operations teams to brainstorm topics relevant to potential customers and showcase the results of our services. I researched blog topics by consulting industry experts, reading verified articles, and regularly checking for news and updates from security industry associations. I used SEO best practices to rank for targeted keywords and generate new leads through both organic and direct searches.

Below, I’ve linked four of the blogs I researched, wrote, and published for BOS Security.